The Best Thing About Marketing

I'm sure I'm not alone when I hear the word marketing and cringe. It's so not my thing. Frankly, marketing is just something that gets in the way of my writing.

Unfortunately, marketing is an essential part of being an indie author - any author for that matter. I have come to realize that as much as I don't like it, good marketing can make any book sell pretty well, no matter how good it is... or isn't. People may disagree with me on this, but I have read some super sellers that I've felt pretty blase about, but also stumbled across some of the most brilliant reads that are currently ranked in the 300,000 on Amazon.

I am in the pre-marketing phase of Betwixt, getting ready to launch the book in November. I'm trawling through all these amazing articles on how to market well and learning what I can. It doesn't take away the groan factor though and if anything I find it overwhelming. I am a very small fish in the world's biggest ocean :)

However, since I am one of those people that always has to find a positive in everything (I grew up in an attitude of gratitude household), I am sitting here searching for the best things about marketing and this is number one...

Connections.

I have spent hours drumming up reviewers, making connections through Facebook and Twitter and I have to say, it's been awesome. There are so many amazing people out there in the writing/blogging world. I have made some great friends through social networking and even if my book fizzles (which hopefully it won't!), I can at least look back and be super happy that I've made some excellent contacts I can keep in touch with.

So - if you're like me and marketing is something you struggle with, I encourage you to look on the bright side.

What do you think is the best thing about book marketing?