Friday, October 18, 2013

Freebies and Giveaways...Are They Worth It?

Author Lizzy Ford asked her followers on Facebook the other day if they thought freebies and 99c books were a good idea. Did they go for them? Or did the cheap price put them off?

I skimmed the thread and quickly picked up that people love a freebie. It's introduced many to authors they never would have discovered if they'd had to pay.

From a writer's viewpoint, this stings me just a little. It hurts that my hours and hours of time and energy will only be discovered if I make a book free. In saying that, I have found the strategy to be a good one and at the end of the day, I publish my work so people can read it. I know I'll never become a millionaire and I'm cool with that. It's more important to me that people are reading and enjoying my work.

So - in answer to my question... Yes - I think freebies and giveaways are worth it. They are a great way to reach a wider audience, it feels good to play the role of Santa Claus every now and then, plus, I have picked up some very loyal fans. By listing the first book in two of my trilogies free, I've had the flow on effect of selling the other two books in the series. By gifting copies of my books in numerous giveaways, readers have stumbled across my work and then gone and bought the rest of my books. It is a good marketing strategy.

So here's a question for the readers... Is it all too much?

I feel like I am involved in so many giveaways at the moment and I'm worried that I'm bogging down my followers with constant giveaways and promos. I don't want people to miss out, but I also don't want to put people off, because all they ever read from me is promotional stuff.

As a reader, do you appreciate freebies and giveaways? Is your e-reader stuffed with more books than you can ever read? What's your take on it all?

*****

If you are a fan of the giveaways, I've listed all the ones I am currently involved in, just in case you would like to enter :)

Also - Unknown is currently FREE through all major distributors, if you'd like to pick up a copy.
UNKNOWN FOR FREE.

Giveaways:
Countdown to Christmas Giveaway - a stash of ebooks from Indie Inked Authors.
Spooktacular Hop Giveaway - a massive hop. I am giving away paperback copies of The Elements Trilogy.
The Spooky Spectacular Sale - a huge sale of 99c books, plus a massive giveaway.
The Society of YA Storytellers Giveaway - to celebrate our new website :)
**And keep an eye out for next week when Indie Inked is doing a Kindle Fire Giveaway. I'll post about that on Tuesday.



7 comments:

  1. I love giveaways and freebies. And while I understand sometimes it does put an author off that is how they are discovered, I also agree I would never have known about a lot of them if they weren't. My Kindle is STUFFED to almost full of unread books. I delete them off once I've read them. But I also want to read them all. There are tons that are free I don't add as well. :)

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  2. I think this question will never have a definitive answer. It will always be 'it depends'.

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  3. Thanks for stopping by, ladies. I really love to hear what people think on this issue. I do think freebies are a winner and for now I will continue to do them.

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  4. The concern about over-promoting is one that's making the rounds right now. I don't often mention giveaways, but I do mention new books and cover reveals. Come next month, I intend to scale back a bit.
    Occasionally I'll do a giveaway of one of my books, and my publisher always offers a giveaway through Goodreads. Before a book's release, that's certainly a great way to get early reviews and people talking about your book.

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    1. Yeah - I really do worry that I'll put my fans off by being in their face about promotions all the time. I have a big month in December with some Christmas giveaways planned and then I want to reconsider how I do things next year. Thanks for stopping by, Alex :)

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  5. I love giveaways and the free copy I received of Unknown has made me a dedicated Melissa Pearl fan! Keep writing!

    Kathryn
    Shelf Full of Books

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