I'm very excited to be part of The Indelibles Indie Life series. These posts run on the second Wednesday of every month and include ideas and articles from a wide variety of indie authors. Check out the links below to learn more about INDIE LIFE.
I have talked about a variety of things over the past five months - from attitude about writing to getting the exposure we need in order to make our writing a success.
Following along that line, I want to talk about "The Release." That moment you work so hard to obtain. Weeks and months of hard work have been poured into your book, it looks fabulous, it reads well, your beta readers love it and now it's time to share it with the world.
I have always struggled with this moment in my book's life. It's nice to let it go and pass it on to the world, but I also find it really challenging. How do I get the world as excited as me and then how do I turn that excitement into actual sales?
I have read articles that say it's all about the pre-buzz. Getting people so excited about the book that when you do finally release it, they're so desperate they buy it straight away. I have done this a little, not much. I probably should have started months earlier and maybe I will with my next book. For now, let's focus on the actual day of release.
I am learning as I go and there are plenty of things you can do with the release of a book:
- Facebook release parties
- Blog Tours
- Paid advertising
- Asking people to spread the word for you
- Book signings
These seem to be the most popular that I know of, but which are the most effective and what can you afford to do? You have no doubt spent money on editing and cover design, how much is left to throw at marketing?
Because my funds are tight and I want to produce quality, I tend to put most of my money towards editing and cover design, but I have quickly learned that spending money on marketing is just as important. In an attempt to use my funds wisely, I have decided, with the release of my trilogy, to save up most of my funds and spend it once the third book is released.
Unknown - Book 1 - came out yesterday. So far I have asked people to spread the word and have gathered up a few reviews. I'm also running a giveaway on my blog. All very low cost things. I will be doing the same for Unseen - Book 2 - when it comes out in July.
However in August, when Unleashed - Book 3 - comes out, I will be pulling out all the stops. I have an FB event planned for shortly after the release. I have a blog tour running in September and shortly after that I will be paying for advertising on the first book. I'm really hoping that combining the marketing funds for all three books will help me gain the trilogy some decent momentum. I will hopefully see a flow on effect from sales, because all three books will be available at once.
It will be interesting to see and I can't wait to come back in October and let you know how I got on.
So what do you do when releasing a book? How do you turn your enthusiasm into book sales?